2017 Agenda

The State of Search 2017 agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. 

Day 1

TimeMusic HallLone StarBrazosDeck
7:30- 8:30 Registration and Breakfast
8:30- 8:45 Conference Welcome / Opening Remarks
8:45- 9:35 State of Search Keynote - Paradigm Shifts: Will SEO Survive Google? Dr Pete Meyers, Moz
9:35 - 10:15 The State of Research Keynote ‒ Study Release: AMP Top to Bottom Eric Enge, Stone Temple Consulting
10:15- 10:25 Day 1 instructions/Lunch details
10:25- 10:45 Morning Snack Break Sponsored by Cash Store
10:45- 11:15 Rethink Your Marketing - Tom Shapiro, Stratabeat Content Quality, Going Beyond “I Know It When I See It” - Mark Traphagen, Stone Temple Consulting What Makes (Or Breaks) A Wikipedia Article - Tyler Brown, DragonSearch The Mad Science of Paid Search - Blake Burch, PMG
11:15- 11:25 Break
11:25- 11:55 Is Digital Marketing Ground Zero For Mental Health Issues - Steve Hammer, RankHammer Building A Cross-Channel Agency: Combining SEO and PPC Into a Lead Gen Machine - John Leo Weber, Geek Powered Studios Cool Infographics: Design, Publishing and Promotion - Randy Krum, InfoNewt Advanced Reporting With Google Data Studio - Adrian Vender, Remark Media
11:55- 1:20 Lunch
1:20- 2:00 Get Real or Go Home: Marketing Therapy for SMBs and Freelancers with Duane Forrester, Jon Henshaw & Steve Hammer; Moderated by Sean Dolan
2:00- 2:10 Break
2:10- 2:40 How To Scale Editorial Content - Kelsey Jones, Moxiedot Increase Your Revenue By Including Everyone - Adam Riemer, Adam Riemer Marketing Battle Of The Third Party Platforms - Natalie Barreda, Point It How To Systematically Increase 1,000’s of Locations Visibility In Search - Matthew Hunt, Powered By Search
2:40- 2:50 Break
2:50- 3:20 Make Fast Sites - Jon Henshaw, TapClicks How To Create A Killer Local SEO Strategy By Spying On Your Competitors - Joy Hawkins, Sterling Sky Inc Are You Really Prepared For The Future Of Voice Search - Jon Earnshaw, Pi Datametrics Leveraging Content and Social Media to Drive eCommerce Sales - Brandon Doyle, Wallaroo Media
3:20- 3:30 Afternoon Snack - Sponsored by Cash Store
3:30- 4:10 Search and Social: Friend or Foe - Jason Dailey, Facebook Advanced Technical SEO - Going Deeper To Deliver Outstanding Results - Bartosz Goralewicz, Elephate Semantics and Science - Upasna Gautam, Geek Powered Studios How To Be A Successful Client - Brandy Eddings, Southwest Media Group
4:10- 4:20 Break
4:20- 4:50 Conversions In A Landing Page-Less World: How New Technology Is Changing The Way We Buy - Purna Virji, Microsoft Let’s Make Marketing Strategies Easier - Rob Ousbey, Distilled Why The Customer Experience Matters To SEO - Casie Gillette, KoMarketing Sex, Lies and Videotape: The Rise Of Video Marketing - Deandre Upshaw, Wpromote
4:50- 5:00 Break
5:00- 5:50 Keynote – Of Wizards and Executors: Building Better Ways to Live and Work Together with Gillian Muessig, Outlines Venture Group
5:50- 6:00 Day 1 Close/ Half-Time Party info/Afternoon Announcements / Day 1 Review
6:30- 10:00 Half-Time Party including Live Band Karaoke, Sponsored by Stone Temple Consulting

Day 2

TimeMusic HallLone StarBrazosDeck
7:30- 8:45 Registration / Breakfast including Elevation Breakfast
8:45- 9:00 Opening Remarks / Day 2 Agenda / Party Recap
9:00- 9:50 Keynote ‒ Rants and Raves, Twenty Years in the Making - Bill Hunt, Back Azimuth Consulting
9:50- 10:30 The State of Paid Search Keynote ‒ The Future is Programmatic - Dan Gilbert, Brainlabs Sponsored by Places Scout
10:30- 10:50 Morning Snack Sponsored by Cash Store
10:50- 11:20 Analytics In The Mobile Age - Jenny Halasz, JLH Marketing Inc How I Use PPC To Close PPC Deals (Or Grow Any Business) - Sean Dolan, Pushfire Structured Data A-Z For The Non-Developer - Martha van Berkel, Schema App The Multilingual Marketing Decision Tree - Zeph Snapp, Altura Interactive Inc
11:20- 11:30 Break
11:30- 12:00 What Is Your Hypothesis? Stop Guessing, Start Testing - Tom Anthony, Distilled The Content Escalator: How To Keep Up With Rising Quality Standards - Ross Hudgens, Siege Media When It Comes To Shopping Ads, How Well Do You Know Your Products - Gil Hong, SEER Interactive How To Painlessly Migrate Large Websites - Alec Bertram, DeepCrawl
12:00- 1:20 Lunch Break
1:20- 2:10 Get Real or Go Home: Getting Answers on Google Search - Q&A with Gary Illyes Get Real or Go Home: Playing It Straight On Paid Search - Jason Dailey, Purna Virji, Sana Ansari Get Real or Go Home: Inside Insights for Startups & Entrepreneurs - Gillian Muessig, Larry Kim Get Real or Go Home: Lifting The Lid on Local Search - Joy Hawkins, Gyi Tsakalakis, Greg Gifford
2:10- 2:20 Break
2:20- 2:50 (Importance of) Innovation in Developing Content - Dixon Jones, Majestic SEO Audits Your Clients Can Understand - Ruth Burr Reedy, Upbuild How Chatbots Can Help Affiliate Marketing - Murray Newlands, Influence Marketing Open and Close The Conversation Loop With GDN and Search - Sana Ansari, 3Q Accelerate
2:50- 3:10 Afternoon Snack - Sponsored by Cash Store
3:10- 3:40 Owning Answer Boxes, The Knowledge Graph and Snippets - Alan Bleiweiss, Alan Bleiweiss Consulting Marketing Hacks for Startups - Larry Kim, Mobile Monkey Local Internet Marketing Blueprint - Gyi Tsakalakis, AttorneySync How To Use Machine Learning: 10 Practical Examples - Gianluca Fiorelli, IloveSEO.net
3:40- 3:50 Break
3:50- 4:20 Gone Is Never Gone - Fixing Generational Cruft In Technical SEO Debt - Dawn Anderson, Move It Marketing The Echo Chamber - Kasim Aslam, Solutions 8 The Secret to Using Social Media to Attract and RETAIN Customers - Katy Katz,SmartBug Media Too Many Chefs Kill The Site (or Waiter, There’s An Agency In My Soup!) - Simon Heseltine, ForRent.com
4:20- 4:30 Break
4:30- 4:50 Here’s Why On The Fly - Eric Enge & Mark Traphagen, Stone Temple Consulting
4:50- 5:00 Churchill Award Presentation
5:00- 5:50 Closing Keynote- Duane Forrester, Yext
5:50 Conference Close - followed by Unofficial Happy Hour at Lockhart SmokeHouse