|Bio:||Zeph Snapp’s work reaches global audiences. He brings a unique skill to State of Search. As head of Altura Interactive, he specializes in SEO for Spanish speakers. Zeph’s worked with large corporations like Expedia and Shopify to help them and many others reach the Spanish-speaking audiences in the United States and the Americas.
State of Search gave Zeph his first opportunity on stage to share this specialized knowledge, and it’s been a catalyst for him to land on other major stages. You might have seen him speaking at Searchfest, PubCon, Content Marketing World and a handful of others.
When you think of SEO, you normally think of the results that appear in the United States and in English. Zeph looked outside the box and discovered millions of Spanish-speakers who weren’t being targeted properly. It was a light bulb moment which pushed him to start Altura Interactive.
Zeph looks forward to watching the Cowboys and indulging in some local BBQ when he touches down. Point him in the right direction and he might share some of his secrets on local SEO. He recommends having a two-pronged approach to your content: Make sure it’s great content. Make sure you have the PR to get it out into the cyberspace and in front of your targeted audience.
Zeph brings years of study on Spanish-speaking vs. English-speaking strategies so he is a great resource to help expand your target audience globally.