|Bio:||I have spent my 15+-year career helping companies of all sizes be profitable online through strategic, hands-on work in interactive marketing as well as traditional and interactive public relations and journalism.
My work has earned me the accolades of “search marketing and social media expert,” although I prefer the term “geek.” An expert knows everything and I learn something new every day.
I have extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of Sept. 11, 2001. Buy me a drink and I’ll tell you about that day. It was a doozy.
I have my hands in every project, strategy and implementation done here at WrightIMC. I manage online media strategies, public relations, and other interactive marketing projects for our clients. I provide valuable input into creative, technical and strategic projects as well, ensuring that the strategic visions of all interactive marketing programs mesh with campaign goals. Basically, the buck stops here.
In addition, I created and directed the implementation of WrightIMC’s proprietary Consumer Insight Marketing process. This process provides clients with a roadmap for an integrated marketing campaign, tying together traditional and interactive. WrightIMC uses a research-based approach to understand the questions consumers are asking – and how to provide the answers to those questions. The process also provides valuable insight into all other aspects of an organization’s marketing practices.
I’ve spoken at many industry events, including Search Engine Strategies, E-tail and others. I frequently contribute articles, columns and quotes to various national and trade publications that are widely read and cited. My work for clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards. I also serve as Vice-President and former President of the Dallas/Fort Worth Search Marketing Association, as well as the professional advisory committee for the School of Mass Communication at Texas Tech University.
I live in Allen, Texas, with my wife, two sons, and daughter. My father and both of my brothers work in our office, and all of them help out WrightIMC in some way. It helps to have lawyers and CPAs in the family. I am an amateur BBQ cook, amateur theologian and professional drinking buddy (really, you should pay me to do this). I read everything I can get my hands on and my iPad is my favorite gadget. I graduated from Texas Tech (Wreck Em’) with a Master’s degree in Mass Communication and from John Brown University with a degree in Journalism. Oh, and I once had dreams of becoming an opera singer. And no, I will not sing for you – unless you pay me to be your drinking buddy.