Video isn’t an option – it’s a must.
Say what you want about her, but we could all learn something from Beyoncé.
She’s a master of her art and creates some of music’s most engaging content, both audio and visual. She understands how the two compliment each other and uses both to give the user an experience like no other.
As he walked out to “Crazy In Love” by Beyoncé, it was clear that Deandre Upshaw had learned a thing or two from her (including how to have the fiercest walk-on of any speaker at State of Search). And we all learned a thing or two from him as he shared his expertise on creating video that users will love. [Read more…]