Stone Temple pilots us into social media’s impact on SEO
Ok, Mark Traphagen doesn’t really hate your tweets. (Unless you’re still tweeting about planking, in which case we’d all like to have a chat with you. Get in touch with your inner Elsa and let it go, friend.) But he does have a bit of insight into how your tweets — and everyone else’s — may be connected to those sweet, sweet SERPs.
Senior Director of Brand Evangelism for Stone Temple, Mark spoke at State of Search on social, SEO and the effect of one on the other. Does social matter to ranking? Well, it depends.