Erik Solan is the Vice President, Client Services & Strategy of Vertical Measures. Erik has 8 years of experience in the field with specializations in landing page strategy, PPC strategy, cross-channel attribution, and bid strategy automation. Erik has worked personally to improve ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, and Panasonic Healthcare and showcases vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods.
When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and contemplating when it was exactly LEGO sets became so ridiculously expensive. Also, Tom Waits is his spirit animal.