|Home:||New York, NY|
|Bio:||Being able to learn PPC and SEO in 1 language is tricky enough. Imagine being a master of it in six! Purna Virji is the Client Development and Trainer of Bing Ads for the Microsoft empire and, yes, speaks six languages. But she’ll take it easy on us and give her presentation in English.
In her own words: “She lives, breathes, and dreams SEO, PPC, analytics, content strategy, digital PR and brand building.”
She returns to the State of Search stage for a second time, but she’s no rookie to the conference stage. In the past 3 years, she’s spoken at over a dozen conferences including SEO Moz, SMX East, SMX West, ConfluenceCon, and MozCon. She’s back with us, though, because when it comes the audience and networking at State of Search, she was “blown away.”
When you are looking for help with your search ads, Purna is your resource. Hand-picked by Microsoft to be the expert in Bing ads, Purna has a behind-the-curtain look at what it takes to succeed with Search ads and SEM.
An avid traveler (visited more than 24 countries) and a self-taught knitter (thanks YouTube!), this fun Philly girl continues to be a sought after speaker and consultant. You’ll see her regular contributions in Search Engine Land and Search Engine Watch and now we get to hear her best tips on SEM and PPC.