|Bio:||Mike Arnesen is a self-proclaimed geek of “optimizing everything.” He gets psyched up to optimize content marketing to search engine rankings to analytics and beyond.
After sharpening his craft at Swellpath and Blue Sky Web design for years, Mike recently took the plunge and opened his own technical marketing agency. Technical agency you say?
Yes. Mike focuses on the specific optimization of the end-to-end user journey through a sales or marketing effort. When you are launching a new product online, it takes more than just design and copy. You need an expert, like Mike, to analyze the data and then optimize accordingly.
If this doesn’t sound cool enough, Mike started out touring in a punk rock band. Now, he rocks out conference stages, previously shredding on the stages of Searchfest, SMX Advanced, and SearchLove. He’s saving his encore presentation for State of Search, where he’s appearing for the third time.
If you want to meet Mike, here’s some easy conversation topics he loves: He wakes up at 6:00 every morning to meditate, saying it’s the best way to prepare for the challenges of the day to come. He’s seen the Lord of the Rings trilogy more than anyone. Also, he and his wife love dogs. They have 2 fluffy ones and fostering a third.
He’s also a vegan, so the BBQ Dallas is famous for doesn’t cater to his meal plan. He’ll be over at Chipotle, so you can find him there!