|Bio:||When someone has been in the SEM industry since the 1990’s, you know you’re in the presence of not just a SEM expert, but a person with a true vision of where the marketing world was going. James Svoboda is one of these people.
James started WebRanking.com more than 15 years ago, helping businesses with their marketing and guiding them safely through navigating the Internet landscape.
When you don’t see him busting out his killer old school dance moves, you’ll find James speaking at multiple conferences including Local U Advanced, SMBMSP, SEMpdx, and MnSearch Summit. He even co-founded the Minnesota Search Engine Marketing Association five years ago.
James has seen the evolution of SEM and SEO. He can help you with your PPC campaigns, keyword research for your defined audience, and local search.
This Portland State grad is stoked to be in Dallas to speak at State of Search for the first time. Although bummed the Cowboys will be out of town this week, he says some good ol’ Texas BBQ will make up for it. If you have any recommendations, corner James and let him know.
He’s a major sports fan. Taking his children to Twins or Timberwolves games is one of his favorite pastimes.
James shared a pro tip regarding content creation that hits a nerve with all of us:
Content creation is never enough. Content promotion goes hand-in-hand with content creation. You could write the most awesome 10,000 word how-to-kick-ass guide, but without solid promotion efforts it's just a wordy blog post.