|Bio:||Gyi Tsakalakis recognized early on in his law career that there was a specific need for lawyers when it came to SEO. Lawyers are local, specialized, and usually only needed for immediate needs. Graduating from the University of Michigan, Gyi tried his hand at being a lawyer for a few years until he ventured into the SEM world.
As founder of AttorneySync, Gyi gets to use his law expertise to help lawyers get found online with SEO and SEM. He’s no stranger to the State of Search stage, making his second appearance. You will have also seen him gracing the stages of the Clio Cloud Conference and the American Bar Association Techshow.
Local search can be a tricky and confusing playground, Gyi has mastered it and can take what he’s learned working with law firms to help your local search. Check out some of his tips at The SEM Post. Gyi’s also has Google certifications for Analytics as well as for Adwords.
Gyi’s advice for your content is that it’s important — but you need to optimize it for conversions. With the lawyers he works with, as an example, you can produce great content to educate readers, but you must develop the right strategies to convert that reader into a subscriber or customer.
He’s a Michigan football junkie and would love to hear your strategies on playing championship defense-style football (unless you’re a Buckeyes fan!).
Gyi is flying in from Chicago and looking forward to some good Texas BBQ. He’ll appreciate the warm November weather and you’ll appreciate the SEM advice he’ll have for your local search efforts.