|Bio:||With 15 years of search marketing experience, Duane Forrester is a well respected search veteran. As product manager of the Bing Webmaster Tools, Duane gets a unique perspective behind the curtains of one of the top search engines.
A highly sought-after speaker, Duane will finish with seven conferences under his belt this year, including the SMX series, Pubcon, the Disney Summit, and SEOktoberfest. He’s especially stoked to get back to Dallas for some of them Lockhart BBQ burnt ends. He also is enjoying getting another chance to dust off his cowboy boots and belt buckle.
Duane has two books about online marketing and conversion optimization published by McGraw-Hill. He celebrates wins like this with frequent trips, playing with his dogs, and hopping on his motorcycle and going for a spin.
He believes content created for the sake of creation is not the right way to approach the subject. “Usability” and being able to put it into action is what makes remarkable content stand out right away.
Getting the chance to work so closely with Bing reinforces Duane’s expertise and credibility when it comes to seeing the trends. Knowing how to stay ahead in search makes Duane a successful speaker, content creator and influencer in search engine marketing.