Make your content rise above the rest
Ross took the Life at Deep Ellum stage to talk what separates varsity from little league when it comes to creating and promoting content. For example, Google “content is king” and you’ll yield 309 million pieces of content, tons of junk. How do you separate yourself from the average Joes when it comes to crafting and distributing stellar content? Ross and his team analyzed a ton of pieces of content, as well as their distribution channels, to extract some eyebrow raising insights.