|Bio:||When you hear the expression you can’t keep a great woman down, they’re talking about Amy Bishop. You’ll regularly find Amy traveling the globe, mastering PPC and marketing strategies while making time to speak at the likes of Hero Conference London and SMX East.
This Purdue graduate has been prepping, not just for the Dallas heat and blue skies, but to achieve one of her goals: the chance to speak at State of Search. A big congrats to Amy for hitting her goal! We are beyond excited to have her take the stage in Dallas.
Amy has worked with large, Fortune 500 clients planning and executing multi-million dollar campaigns. As Director at Clix Marketing, she focuses on combining a blend of sophisticated PPC with engaging content to get killer ROI out of digital marketing. She doesn’t like self-proclaimed titles so we’ve taken the liberty of dubbing her the “Bishop of PPC.”
“Content is nothing without engagement. Whether it be video plays, form submissions, file downloads, sales, or something else - content has to be inciting engagement and leading users down the funnel.”
- Amy Bishop
The Bishop of PPC
We caught up with Amy and asked her what she’d talk about if trapped in an elevator with Mark Cuban. While most knee-jerk reactions would be to invest in her company, she would ask about his greatest successes and worst failures and the lessons gleaned from those experiences. Also, she would be open to any advice (If you read this Mark, Amy’s ready to chat).