|Bio:||With a Twitter handle like @McGswagg, you can bet Amanda McGowan is as hip as they come in SEO. As Sr. SEO & Analytics account manager at Seer Interactive, she geeks out over analytics and data.
You may have caught her speaking this year at the Founder’s Factory in Philadelphia and SearchLove in Boston, but she’s even more familiar….Yes! Amanda spoke at State of Search last year and is excited to do it again. She was hoping for some of that warm Texas heat last year, but didn’t get it. No promises Amanda this year!
This University of Delaware grad came right out of school and jumped into marketing and hasn’t looked back. She specializes in paid search and analyzing the data collected with SEO mixed in as well. Any search campaign you have in the works, Amanda can provide some helpful insights on not only getting a great ROI, but then taking the data and going even deeper on your customer base.
She says, “The data you use to inform what content you create is key.” Create the content based on what your audience actually wants. You can only know that by checking the analytics!
If you catch up with her on Twitter, besides learning she has 29 first cousins, you’ll also see she doesn’t leave her work at work. She’s constantly buzzing about all things search and analytics there as well.
Welcome Amanda back to the State of Search stage!