Day One – Monday, November 17, 2014

TIME

SEO
TRACK

LOCAL SEO
TRACK

PAID SEARCH
TRACK

SOCIAL MEDIA
TRACK

7:00-7:50

Breakfast & Registration

8:00-8:50

Opening Keynote

Marty Weintraub

9:00-9:35

One Trick Ponies Get Shot: Doing Digital Strategy Right

Ian Lurie

User Behavior and Local Search

Darren Shaw

The 10 Greatest PPC Hacks Ever

Larry Kim

The Power of Visual Content

Matt Siltala

9:45-10:20

Mobile App Marketing

Justin Briggs

Make Your Business Engageable in Local Results

Phil Rozek

Demand More Out of PPC

Steve Hammer

The Latest Facebook Updates

Dennis Yu

10:30-11:05

Hummingbird and Semantic Search

Eric Enge

Going Local With Social – Use The Social Web to Get Results

Gyi Tsakalakis

PPC Strategic Keyword Research

Brandy Eddings

Rise – The All You Can Fly Airline

Dan Sturdivant

11:15-11:50

Google’s Not Our Friend. It Never Was.

Mike Arnesen

Excel Power-ups for Going Beast-mode in Local SEO

David Minchala

The International Geek Exchange

Elizabeth Marsten

Social Media Is a Waste of Your Time. Unless…

Mark Traphagen

12:00-12:50

LUNCH

1:00-1:45

Tool Time

Yext

Tool Time

Local Site Submit

Tool Time

Acquisio

Tool Time

1:55-2:30

40 Bite-sized Link Building Tips

Jon Cooper

No Citations – Do Real Local SEO Stuff

Dan Leibson

Beating Google By Using Google – A Solution To Adwords’ Close Variant Change

Alan Morte

Paid Advertising in Facebook

Michael Stancil

2:40-3:15

Persona Driven Keyword Research

Mike King

Creating a Hyper Local Content Marketing Strategy

Steve Floyd

Cross-channel Remarketing

Alex Houg

Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High

Greg Allbright

3:25-4:00

An Analytical Approach to SEO

Amanda McGowan

Entering the Review Era

Thomas Ballantyne

The Perils and Pitfalls of PPC

Christine Churchill

The New LinkedIn – The Black, The White, and the Grey

Jabez Lebret

4:10-4:45

This Is What Great Content Looks Like

Kane Jamison

Pigeon Overview

Adam Dorfman

National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck

Jim Halligan

Reset Your Social Strategy

James Loomstein

4:55-5:30

How to Conduct an SEO Audit

Casey Markee

Pigeon? Shit. Who Cares…

Will Scott

PPC Holiday Planning for Slackers. It’s not too late!

Christi Olson

Why People Follow Brands

Tim Wagner

5:40-6:15

The Brand Building Smart Art Of The Link Removal Ninja

Sha Menz

Paying For It In Local

Dana DiTomaso

The New Facebook Business Manager

John Lee

The Proof is in the Attribution

Jessica Nelson

6:30-7:30

Cocktail Reception

Day Two – Tuesday, November 18, 2014

TIME

SEO
TRACK

THE KITCHEN SINK TRACK

PAID SEARCH
TRACK

SOCIAL MEDIA
TRACK

7:30-8:20

Breakfast

8:30-9:20

Opening Keynote

Wil Reynolds

9:30-10:05

Google Algo Update

Bill Hartzer

Traditional Marketers Are Coming For Our Jobs

Ruth Burr Reedy

Bing Ads – Latest, Greatest, and Beyond

John Gagnon

There Is No ROI In Social Media Marketing

Sean Jackson

10:15-10:50

Site Crawls – What To Do & What To Look For

Kate Morris

The Evolution of SEO

Ryan Jones

Monetizing Your Social Media

Adam Riemer

Having Long Term Success With Reddit

Brent Csutoras

11:00-11:35

International SEO Simplified

Eli Schwartz

Building Your Team and Prioritizing New Hires

John Doherty

Control Freak PPC: Why Structure Matters Before You Do Anything Else

Susan Wenograd

Linkedin Primer

Tony Wright

11:45-12:20

Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing.

Brittan Bright

Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority

Michelle Lowery

Remarketing

Sean Dolan

How To Use Visual Social Media to Ignite Fan Passion

Brad Besancon

12:30-1:20

LUNCH

1:30-2:15

Tool Time

Majestic

Tool Time

Rainmaker

Tool Time

RMoov

Tool Time

2:25-3:15

Ask the Ex-Presidents SEO Site Clinic

Local Site Clinic

PPC Site Clinic

Social Media Site Clinic

3:25-4:00

The Best SEO Advice That No One Will Give You

Kerry Dean

Search & Social Secrets with Photos and Video

Giovanni Gallucci

Persona Targeting for PPC

Aaron Levy

How To Set Up a Joint SEO-PR-Social-Email Campaign

Purna Virji

4:10-4:45

Y’all Should Speak Marketing In Español

Zeph Snapp

De-Mystifying Mobile SEO

Cindy Krum

Adwords Bidding Tools

Kevin Adams

SEO & Social Media: A Match Made in Heaven

Brett Snyder

4:55-5:30

Digital Governance – The Role of the Search Engines

Derek Mabie

The Juxtaposition of PR and Search

Scott Baradell

TBA

Mark Barrera

TBA

Randall Turner

5:40-6:30

Closing Keynote

Duane Forrester

6:30-7:30

Cocktail Reception